BUZZBALLZ
With the launch of their new Tropic Tang flavor, BuzzBallz brought us in to cast and produce a social series around a product so good, it’ll give you a Tropic Twang.
Tropic Twang
BRIEF
BuzzBallz asked us to create an influencer campaign concept and talent recommendations that would build excitement and awareness around the launch of Tropic Tang. The work needed to capture spontaneous summer fun, drive halo awareness for the BuzzBallz brand, and use the custom western chaps and BuzzBall holster as a recurring visual hook.
CASTING
We landed on a broad mix of influencers and comedians who fit the BuzzBallz demographic and could tell riveting stories. Most importantly, they needed to be able to lean into the silliness of the shoot and give us their best Western accent. They delivered.
PRODUCTION
With roughly one month from kickoff to shoot, we staffed a 13+ person crew, cast four influencers, and sourced nearly $12K in props. We pulled the entire campaign into a single 12-hour shoot, maximizing the budget without sacrificing production scale.
