NIKE

After the success of Nike’s Sole City Showcase basketball tournament, they brought us back for their biggest internal event of the year: JDI Day.

Nike athletes from around the globe competed in a 3v3 basketball tournament, track meet with 5 different events, and the Swoosh Cup.

We were there to tell the story of their employees as athletes, not just staff members.

Just Do It Day

MEDIA DAY

We took each Nike employee through a full media day circuit.

Portrait photography, team shots, and social reels to make each athlete feel like a star.

LIVE SOCIAL CONTENT

We pre-produced our social concepts based on narratives the client gave us, and then edited and published content live.

EVENT CAPTURE

JDI Day started with a campaign launch event. Then a 5K, then basketball and soccer tournaments, then a track meet.

So we built a media team that could be everywhere at once, staffing creatives in every corner of Nike’s 286-acre campus.

HERO VIDEOS

12,000 Nike employees, in one place, to celebrate and participate in sport.

Pure magic. Each event deserved their own hero video to capture it.