CAVA

Merch Shop

CAVA launched their first-ever clothing line and grabbed seven of the biggest food influencers to model.

So we pitched and produced two hero videos for the campaign — along with a mini mic series — that resulted in over 2 million views.

BRIEF

The food world is obsessed with these creators who review food in their car. Bringing them all together in one spot would be like the Avengers of food reviews.

We knew their fans would geek out over seeing them all in the same car & room — so we scripted a parody that leaned into each creator’s quirk and was realistic enough to be funny, like your favorite reality TV show.

Then we made the most of the shoot by passing around a mini mic (attached to a CAVA pita chip) and getting answers to their fans most burning food review questions.

Our videos combined for 1.5 million views on Instagram and another 600k on TikTok.