CAVA
Cinnamon Sugar Pita Chips
With the release of their sweetest pita chip yet, CAVA brought us in launch content around their Cinnamon Sugar Pita Chips.
We developed a series around the Little Treat Fairy — a magical being who shows up when you deserve a little treat — and casted First Team All-Internet comedian Sahib Singh to play the part.
LAUNCH
Cinnamon Sugar Pita Chip Mountain.
You read that right.
We launched with a mountain of pita chips covered in cinnamon, sugar, cardamom and honey that can only be described as sensual.
LITTLE TREAT FAIRY
A finance bro.
A busy mom.
A yoga girl.
What do they all have in common?
They deserve a little treat.
We produced the Little Treat Fairy campaign end-to-end — writing, sourcing talent and locations, shooting, and editing.
Maybe we deserve a little treat, too.