DRUSKI
Coulda Been Records
With over 11M followers on Instagram and 4.5M YouTube subscribers (we helped him achieve that last part), Druski is at the top of the game.
As the social agency of record, Very Online Agency managed his social pages, created content and assisted with cultural insights and creative ideas.
In our first 90 days, without any paid media, we increased:
YouTube Views by 32.8%
Monthly Subscriber Growth by 50.3%
YouTube Hours Watched by 175%
Our most pressing role was helping Druski launch individual episodes of his popular audition series, Coulda Been Records.
Our social strategy for each episode launch followed a tease, launch, sustain format.
Knowing what The Algorithm favored, we invested in the media format of the moment, and went heavy on YouTube Shorts.
In fact, we cut up and posted 68 YouTube Shorts in the first two months.
