New York Rangers

GAME 7

The Rangers haven’t had a jersey patch sponsor for one hundred years.

Until now.

GAME 7 needed a campaign to announce themselves as the New York Rangers first-ever jersey sponsor. We shot Mark Messier, the greatest Ranger of all-time, inside of MSG, intertwined with the hustle and grit that made this partnership make so much sense.

The launch racked up millions of impressions, including our photography in the New York Times.

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