Social AOR

LUMINARY MEDIA

Luminary Media is a leading subscription podcast network with an award-winning lineup of original shows. 

Very Online Agency manages the social media strategy for The Midnight Miracle podcast, hosted by Dave Chappelle, Mos Def, and Talib Kweli.

In 60 Days - YouTube:

  • 250k Views on YT

  • 16,400 Hours Watched

  • 3,000 Subscribers gained

In 60 Days - Instagram

  • 274k Accounts Reached (+738%)

  • 23.9k Accounts Engaged (+1068%)

  • +1k Followers (+.8%)

  • +852k Impressions (+1728%)

Knowing that the hosts already had cult-like followings, our strategy was to create social assets that engaged their fanbases. We clipped moments from each episode and posted them across IG and TikTok.

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