MADE HOOPS
It’s Our Time
For years, MADE Hoops has been the leading grassroots basketball brand in the country for athletes between 9-14 years old.
They completed an investment round in late 2025, headlined by LeBron James, Kevin Durant, Paolo Banchero and Maverick Carter. It was time to reintroduce themselves to a new audience.
So over a one day shoot, we produced a hero video, 43 social reels, and 100+ stills — all in service of the messaging of their newest campaign: It’s Our Time.
BRIEF
8 TEAMS ENTER
THE CHAMPIONSHIP
We wrote a script
With so much to capture, we needed to lock down a large cast of top youth basketball talent and a school to fit our setup.
2 TEAMS REMAIN
Game day on the court, game day on the feed.
We developed live photo & video content at the tournament’s first stop at Nike HQ in Beaverton, with guest appearances from Scottie Pippen, Gary Payton, and Lethal Shooter.
The top two teams moved on to Memphis to compete for the championship.
In a hard fought battle, the LA Mambas came out victorious as 2025 Sole City Champions.
In an internal memo about the event, external agency capture and media days topped the list of “Slam Dunks” that Nike would look to repeat in the future.
We shot, edited, and published 31 reels from the event, including a post with Lethal Shooter which reached 1.2 million views.
Nike employees loved the content.