MILLER’S ALE HOUSE
Thirst Take
Miller’s Ale House was voted the #1 Sports Bar in America. They knew they wanted a social series that appealed to sports fans.
We wrote, produced, and casted creators for our repeatable sports show, Thirst Take, where debates center on wings instead of rings.
Miller’s Ale House wanted to supplement their Always-On content with social-first skits for sports fans. So we casted creators with existing chemistry and untapped acting potential as our Thirst Take anchors.
The first episode hit 1.1 million organic views on IG. Best of all, we could shoot 8 of them in a day.
The success of Thirst Take showed us that parodying pop culture in a bar setting was a winning formula. So we doubled down, parodying movies that sports fans love inside of Miller’s Ale House.
These two sketches have a combined 1.8 million views across IG & TikTok.
As part of the production process, we also budgeted time for other sketches and iPhone easy wins.
