NARA ORGANICS
Nara + Target
Nara Organics went from a baby tracking app to a DTC formula to a leading organics brand in 1800 Target stores nationwide.
We produced three content series to promote their new Target partnership and plant a flag as the leader in the organic baby formula space.
FOUNDER SERIES
First, we established the founder story. Nara came out of necessity after the birth of Esther’s daughter.
Esther spent 7 years perfecting the product. Now Nara is the only true whole-milk infant formula in America.
POOP TRUCK
Fast forward to today and Nara Organics is in 1,800 Target stores.
So they wrapped a truck with the words “Honk If You Love Soft Poop” (this is actually a really important health indicator among babies) and we drove around Santa Monica with a comedian and captured reactions.
FORMULA RUN
Finally, to promote the Target partnership, we created a Formula Run series where contestants tried to capture three baby products in under four minutes.