NIKE
Sole City Showcase
Nike’s annual internal 5v5 basketball tournament has become a hit among their employees.
In 2025 they doubled down, flying Nike team members from 6 different cities to their World Headquarters for the event.
We covered the tournament like it was the NBA Finals — setting up a media day experience for the athletes and covering the action as it unfolded.
MEDIA DAY
8 TEAMS ENTER
THE CHAMPIONSHIP
We took each Nike employee through a full media day circuit.
Portrait photography, team shots, and social reels to make each athlete feel like a star.
2 TEAMS REMAIN
Game day on the court, game day on the feed.
We developed live photo & video content at the tournament’s first stop at Nike HQ in Beaverton, with guest appearances from Scottie Pippen, Gary Payton, and Lethal Shooter.
The top two teams moved on to Memphis to compete for the championship.
In a hard fought battle, the LA Mambas came out victorious as 2025 Sole City Champions.
In an internal memo about the event, external agency capture and media days topped the list of “Slam Dunks” that Nike would look to repeat in the future.
We shot, edited, and published 31 reels from the event, including a post with Lethal Shooter which reached 1.2 million views.
Nike employees loved the content.