NORDSTROM
Anniversary Sale
July 2026 marked Nordstrom’s biggest anniversary sale yet: a celebration of their 125th year in business.
Over a two day shoot, we produced 30 assets for the campaign to go live on Instagram, TikTok, Pinterest and Meta.
OVERVIEW
The shoot’s theme was an evening party, with fancy cakes, confetti, and five different types of party-goers: the Man About Town, the Early Bird, the Overdressed, the Curator, and the Chaos Agent.
With each actor, we cycled through four different formats to build the world and squeeze as much content out of the shoot as possible.
TABLE TALKS
We shot interviews with each talent to learn about them, their shopping habits, and how they’re approaching the sale.
ARCHETYPES
First, we shot short scenes that embodied how each character would behave for the Anniversary Sale party.
MOTIFS
Then, we built the world: highlighting iconic party moments like cutting cake, opening gifts, and pouring champagne.
EASY WINS
Any time we had a break with talent, we brought the iPhones out and created quick social reels to support the campaign.
We matched Nordstrom’s energy, scaling our team up to a production crew of 50. Assets from the shoot were used in organic, paid, and out-of-home channels. This was a campaign to celebrate.
