Bowlmates

CAVA

We pitched the concept, casted, produced, and edited CAVA’s first social show. The first two videos hit over 250K organic views on a brand new account and got featured in Ad Age.

CAVA knew they wanted a social show. We pitched them ten options and landed on Bowlmates, a dating show where contestants build bowls for each other based on their answers to dating questions, then take a bite and decide if they want to be Bowlmates for life, or a one lunch stand.

Once the show was green lit, we casted Daniela Mora as the host, a budding comedian that makes content about dating and relationships. We sourced local influencers, made pairings, and shot for two days inside a Brooklyn CAVA.

The structure of the show featured five stages that corresponded with ordering a CAVA bowl: Getting To First Base, Main Attraction, Roasted Red Pepper Flags, Dressing To Impress, and Spill The Tea. During post-production, we kept the integrity of the concept but focused on high-confidence clips.
Next Project >